BOM establishes a visual language through color, shape, and composition, creating a flexible system that feels calm, intentional, and quietly distinctive across brand touchpoints.
BOM establishes a visual language through color, shape, and composition, creating a flexible system that feels calm, intentional, and quietly distinctive across brand touchpoints.
02 — Landing page
03 — Brand guide
Scope
Brand identity
Visual language
Social direction
Direction
Light. Open. Warm.
Begin before certainty.
Air over statement.
Typography
Jost Light
Pretendard Light
01 — Social