SOOM builds a brand identity and social system designed for clarity and consistency, enabling the brand to communicate ideas in a way that feels structured, calm, and easy to apply across everyday content.
SOOM builds a brand identity and social system designed for clarity and consistency, enabling the brand to communicate ideas in a way that feels structured, calm, and easy to apply across everyday content.
02 — Landing page
03 — Brand guide
Scope
Brand identity
Art direction
Social system
Direction
Quiet. Minimal.
Texture over color.
Space over statement.
Typography
Sweet Sans Pro
Pretendard Light
01 — Social